The Rick and Susan Sontag Center for Collaborative Creativity (the Hive)

Digital Marketing Strategist and Printlab Skillshare Leader

January 2020 – December 2022

As a Digital Marketing Strategist at the Hive – an interdisciplinary makerspace and innovation center for students at the Claremont Colleges – I managed the Hive’s Instagram account and email marketing campaigns during the pandemic and spearheaded a week-long orientation program for the campus re-opening. My work ensured new students were engaging with the Hive during our year-long period of remote learning and ultimately brought hundreds of new students through our doors. I planned, coordinated, and facilitated a week-long orientation program introducing Claremont College students to makerspaces at the Hive, liasing with deans from all five colleges to design relevant, engaging programming and coordinate schedules across the consortium. I designed and illustrated original brand assets, event fliers, and an informational pamphlet about the Hive and its resources that continues to be distributed today. Additionally, I created an original “Student Spotlight” Instagram story series highlighting creatives at the Claremont Colleges and built and distributed emails via Mailchimp promoting in-person and virtual events.

Design for printed pamphlet

Excerpts from Student Spotlight Instagram series